New Delhi [India], November 27 (HBTV): The Uttar Pradesh Pavilion at the India International Trade Fair (IITF) 2024 showcased the state's emerging global stature as an investment and trade hub, earning a prestigious gold medal during the closing ceremony at Bharat Mandapam.
The pavilion, highlighting Chief Minister Yogi Adityanath's development model, attracted over 3 lakh visitors, facilitated numerous B2B and B2C interactions, and generated significant orders, strengthening Uttar Pradesh's reputation as an economic powerhouse.
On the final day of IITF 2024, Rakesh Sachan, Uttar Pradesh's Minister of Micro, Small, and Medium Enterprises, praised the state’s rapid progress.‘Today, Uttar Pradesh is not only recognised for its rich cultural heritage but also as a growing industrial hub playing a pivotal role in the country's economic development,’ he said.
The minister emphasised the importance of platforms like IITF for providing artisans and entrepreneurs with global exposure, enabling them to showcase their craftsmanship and innovation.
The Uttar Pradesh Pavilion featured over 120 stalls, representing various districts and sectors, with significant contributions from Bhadohi, Moradabad, Kannauj, and Varanasi. The display prominently featured ODOP (One District, One Product) items, handicrafts, and innovative products. Bhadohi's carpets, Moradabad's brass crafts, Kannauj's perfumes, and Varanasi's silk sarees captivated visitors.
Women entrepreneurs were prominently celebrated, with over 20 stalls exclusively managed by women. These displays featured chikankari embroidery, Banarasi silk, handmade jewellery, and organic goods, reflecting a harmonious blend of tradition and innovation in Uttar Pradesh's evolving industries.
During the closing ceremony, awards were presented for excellence in the UP Pavilion. Kanpur-based F.K. International won first prize with a cash reward of INR 25,000. Noida's Mode Retail Sales and Marketing secured second place with INR 20,000, while Azamgarh's Weaver Handloom Development Centre received INR 15,000 as third prize.
(ANI)