Gurugram (Haryana) [India], April 2 (HBTV): Birinj Global Foods (BGF), a leading name in the food industry with brands such as 'Waah Biryani', 'Jagri Tea', 'Zen China', 'Waa Idli', 'Chaat-er-Box', 'Tadka Singh Combo', and the mini food court model 'Munchisthan', has announced the grand opening of five new outlets across key locations in India. This expansion marks a significant milestone in BGF's journey to bring authentic and diverse culinary experiences to food enthusiasts across the country.

Rohit Karan, Co-Founder and Executive Director at Birinj Global Foods, stated that the company is establishing an initial footprint in Haryana, Delhi NCR, Punjab, Uttar Pradesh (West), Rajasthan, and Uttarakhand. He emphasized the brand's commitment to quality, taste, and customer satisfaction, which has helped each brand carve a niche for itself in the food industry.

Chef Tapan Mukherjee, Executive Director, a hotel management graduate from IAM Kolkata, with an MBA from MDI Gurgaon and a Hospitality Management degree from Robert Gordon University, Scotland, highlighted that this strategic expansion aims to meet the increasing demand for high-quality, flavorful, and innovative food offerings. With experience as an executive chef at brands such as The Grand Hyatt, The Oberoi, and The Claridges, Mukherjee assured that each outlet would feature an extensive menu catering to diverse palates, from traditional favorites to contemporary delicacies.

BGF has built a strong reputation for offering freshly prepared meals that blend authentic flavors with modern tastes. The company ensures that every ingredient used is of the highest quality, responsibly sourced, and prepared with strict hygiene and care. With its expansion into these five vibrant cities, BGF is confident of becoming a household name for food lovers seeking a delightful and reliable dining experience.

Speaking about the expansion, Subhash Arya, Director and CEO, an alumnus of FMS Delhi with experience as CEO in leading Indian and multinational corporations such as Tata, Etisalat, Hutchinson Max, ESSAR, Escorts, Forbes Forbes Campbell, and Remington, said: 'We are thrilled to bring our culinary expertise to these new locations. Our goal is to create a memorable dining experience for our customers, offering them the perfect blend of tradition and innovation in every bite. We understand the evolving preferences of today's consumers and strive to provide food that is not only delicious but also meets the highest standards of quality and hygiene.'

The company plans to open more than 500 outlets in various categories, including Quick Service Restaurants (QSR), Casual Dining, and Food Courts, over the next five years.

Piyush Goel, Chief Marketing Officer (CMO), a B.Tech and MBA graduate, noted that each new BGF outlet has been designed to provide a warm and inviting ambiance, ensuring that customers feel comfortable and welcomed. The interiors reflect the brand's identity, combining modern aesthetics with a touch of cultural heritage, creating an ideal environment for families, friends, and solo diners alike. Customers can look forward to an immersive dining experience, whether they choose to dine in, take away, or order online through BGF's digital ordering system.

(ANI)